Honeyweb Blog / Clarity Trumps Persuasion
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics
When creating an ad, it’s important to remember you are not trying to sell the product, you are just trying to get a click.
So if you’re trying to sell a click, you only need to tell enough in the ad to spark the right kind of directional interest that will eventually lead to a purchase.
Watch the video to learn how to create clearly worded ads that get the most clicks.
By Linda Johnson
marketingexperiments.com
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