Honeyweb Blog / Ad Words
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion
If you want to be successful with PPC ads, you need to demonstrate that you understand what prospects are looking for and serve up a relevant ad experience to match.
If you fail to communicate a cohesive message or fulfill the promise you make with your ad, you could face some nightmarish consequences. (Even scarier than that time you accidentally sent out a marketing email with the intro “Hey <FIRST_NAME>.”)
Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%
A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.
But simple copy faux pas direct people away from continuing the conversation with you.
In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.
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