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How Ingroup and Outgroup Branding Can Reach Key Customer Segments

Humans are tribal. We self-identify in countless different ways.

I’ll use myself as an example. I live in Jacksonville. I’m an alumni of the University of Florida. I’m Jewish. I drive an electric car. 

I work in marketing. I’m a parent. I read the newspaper. I use Twitter and LinkedIn. The list could go on and on.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

How Ingroup and Outgroup Branding Can Reach Key Customer Segments

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