Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Economy expected to strengthen in 2015
Australia's economy is expected to pick up pace in early 2015 as consumers become more confident and start spending again.
The Westpac/Melbourne Institute Leading Index, which indicates the likely pace of economic activity three to nine months into the future, fell by 0.15 points in August.
What is HTTPS and why does Google like it so much?
Google has announced it will give sites using encryption a higher rank in its search algorithms. Particularly, it singled out HTTPS, which it characterizes as “industry-leading security.”
It’s easy to tell if a site is using the system: A URL that starts https:// instead of http:// is using it. HTTPS, which stands for Hypertext Transfer Protocol Secure, makes it more difficult for hackers, the NSA, and others to track users. The protocol makes sure the data isn’t being transmitted in plain-text format, which is much easier to eavesdrop on.
14 Social Media Marketing Tools Recommended by the Pros
Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend?
It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.
Digital disruption - Harnessing the ‘bang’ Stories from the digital frontline
In Digital disruption - Short fuse, big bang? Deloitte identified 13 industries comprising 65% of the Australian economy that are facing significant disruption by 2017.
In this follow up, Harnessing the bang – Stories from the digital frontline 2014, digital disruption in these industries has accelerated. Learn what four leading Australian organisations -Telstra, NAB, Westfield and AustralianSuper – are doing about it. They share their successes and key learnings. Deloitte sees the themes and suggests questions to ask and a framework to discover the current digital building blocks.
Digital report card showcases challenges and opportunities for South Australia
TWO thirds of South Australian businesses face a “significant’’ change to their operations in the next five years as a result of digital disruption, a report prepared for the State Government says.
Deloitte and the Government, via the Office of the Chief Information Officer, will today release the South Australia: Digital Disruption, Digital Opportunities report, which looks at the impact digital advances will have on the state’s small to medium enterprises.
Aussie Businesses Need To Be Socially Braver
Social media is the “connective tissue” of a business. It’s not just about how to use Twitter or Facebook it’s about connecting the tangible aspects of a business to the digital space which connects the business to the modern customer.
Social media expert, Nancy Georges sees social media as a tool for progression in business and sees upcoming Social Media Week as a “festival of connectivity” for businesses of all shapes and sizes and their customers.
5 pieces of content marketing you can create today
Looking to break the marketing equivalent of writer's block? Tap into one of these simple concepts to get your creative juices flowing and create valuable brand content.
Continually creating new content is vital to keeping a marketing message fresh, elevating search visibility, and perhaps most importantly keeping an audience engaged. Content marketing, the practice of creating (hopefully quality) content for the purpose of building an audience that can then be marketed to, has recently come of age in digital marketing. "Native advertising" seems to be the buzzword of the year. And more marketing managers than ever have realized that finding something interesting to talk about can give brands (especially old or stodgy ones) a renewed voice among consumers.
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