Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook’s ‘Game of Thrones’ Video Mask Outshines Similar Campaign on Snapchat
And now, for the latest in Facebook’s ‘anything you can do, I can do better’ battle with Snapchat.
Back in July, before the launch of the seventh season of Game of Thrones, HBO ran a Snapchat Lens and filter as part of their promotion efforts.
According to Snapchat, the Game of Thrones Lens generated over 122 million impressions in a week, with more than 45 million individual users posting or viewing the promotion.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Set a Facebook Ad Budget
Wondering how much you should spend on Facebook ads?
Do you need to set a budget?
In this article, you’ll discover how to set a Facebook advertising budget by working backward from the revenue you need to generate.
By Logan Mayville
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
40 SEO Mistakes That Will Screw Up Your Google Rankings [Infographic]
SEO is a highly technical, and ever-changing field.
Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.
But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![40 SEO Mistakes That Will Screw Up Your Google Rankings [Infographic]](https://www.honeyweb.com.au/uploads/blog/seo5.jpg)
What Taylor Swift’s Social Media Blackout Can Teach You About Reinvention
On August 18th, pop star Taylor Swift suddenly vanished — online, that is.
The singer went dark across her Facebook, Twitter, Instagram, and Tumblr accounts, deleting all of her posts, unfollowing everyone she had been previously following, and leaving her accounts stripped bare.
Over the course of the next six days, Swift would tease her return through cryptic clips of a snake, leaving the internet buzzing over theories as to what it could all mean.
By Deborah Sweeney
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
16 Video Marketing Stats to Blow Your Social Media Mind [Infographic]
Video is no longer a nice luxury to have in your social media marketing mix.
Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.
Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![16 Video Marketing Stats to Blow Your Social Media Mind [Infographic]](https://www.honeyweb.com.au/uploads/blog/video8.jpg)
Facebook Makes Certain Post Types Ineligible for Promotion as they Hone in on Business Objectives
Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives, as opposed to social stats.
As explained by Marketing Land, up till now, Pages have been able to boost any post on their Page, including change of profile picture updates, watching TV show status, location check-ins, etc.
Facebook says these types of promotions are ‘lesser used’, and importantly, ‘not tied to advertiser objectives’, so they’re removing the ability to use them in promotions in order to put more focus on their other ad types, which do drive direct response.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Snapchat, Amazon Move to Woo Influencers with New Programs
Influencer marketing is on the rise, and the major platforms are taking notice and moving to facilitate better influencer systems.
Facebook for example, recently announced some new tools to make it easier for brands to collaborate on influencer campaigns, while Instagram added similar, providing increased transparency and tracking capacity.
And now, both Snapchat and Amazon are moving to up their influencer marketing credentials – the former through the expansion of their verification program.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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