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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

Facebook ads can be a great promotional option, and can provide significant benefits

With respect to both increasing brand awareness and boosting sales. But not all Facebook ad campaigns are created equal.

Here are six common Facebook ad errors that you need to avoid.

By Nathan Resnick
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

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Using Instagram Stories During a Launch: Promotional Strategy

Looking for creative ways to use Instagram Stories during a launch?

Wish you did more with Stories?

Alex explains how she used Instagram Stories to launch Project Storyline, and shares steps and tips you can use during your own launch or promotional sequence.

By Michael Stelzner
socialmediaexaminer.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Using Instagram Stories During a Launch: Promotional Strategy

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Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise

Are you ready for the next stage of the Stories takeover in your Instagram app?

Back in May, we reported that Instagram was testing a new double-story Stories feed with some users. 

Now, Instagram has confirmed that it's also testing this somewhat intimidating full-screen Stories display:

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise

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Facebook Adds Custom Audience Creation Options Based on Shopping Activity

Facebook added some handy new Custom Audience creation options to align with increasing eCommerce activity.

Custom Audience options through Facebook Ads Manager, there's a new option to create a listing based on 'Shopping'.

Click through on that and you'll have three new options to build custom lists for ad retargeting:

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds Custom Audience Creation Options Based on Shopping Activity

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LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages

A new audio option for pronunciation on user profiles, and an alternative process for limiting company page invites. 

First off, on follower analytics - if you head over to your LinkedIn company page analytics now.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

READ FULL ARTICLE

Facebook Outlines Efforts to Address Hate Speech as #StopHateforProfit Campaign Goes Into Effect

Facebook ad spend from today as part of the expanding #StopHateforProfit campaign

The Social Network has made efforts on various fronts to address concerns around its policies regarding hate speech

Its decision to leave aggressive, threatening comments from US President Donald Trump up on its platform for all to see.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Outlines Efforts to Address Hate Speech as #StopHateforProfit Campaign Goes Into Effect

READ FULL ARTICLE

How to Use Facebook Live from the Desktop: Facebook Live Producer

Want to live stream on Facebook? Wondering how to go live without third party tools?

Use these pre-broadcast tips to make sure you’ve got the right tech in place for live streaming on Facebook.

Learn how to activate valuable features that improve engagement and live stream management.

By Anna Crowe
searchenginejournal.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Use Facebook Live from the Desktop: Facebook Live Producer

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