Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Mark Zuckerberg Climbs Back On Top Of Global Media Powerlist
While the real exciting news is that the list has seen the highest proportion of women in its 15-year history, it’s also interesting to note that after a year in which Facebook was used by 1 billion people in a single day, Zuckerberg is back in business.
The founder of social giant Facebook has made it back to the number one spot on the Guardian’s annual power list, after losing to Google’s Larry Page last year.

Facebook Conversion Pixel Changes: What Marketers Need to Know
Are you using the Facebook conversion pixel? Wondering how to transition from your old conversion pixel to the new pixel?
Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users.
In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
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6 Holiday Instagram Marketing Tips for Businesses
Is your business on Instagram? Looking for ways to stand out this holiday season?
There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram.
In this article you’ll find six tips to boost your Instagram marketing for the holidays.

How to Create Facebook Video Ads: A Step by Step Guide
Interested in creating Facebook video ads? Looking for an easy-to-follow guide?
Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.
In this article you’ll discover how to design and record your own Facebook video ads.

Instagram Is The Most Influential Social Marketing Tool
Research finds Instagram is the most effective social marketing tool, outpacing Facebook, YouTube, Twitter and celebrities when it comes to influencing consumers.
The study, commissioned by Japanese app Takumi, finds Instagram delivers more sales and consumer actions than other other social platform. Facebook placed second in terms of social contenders, followed by YouTube and finally blogs – which were found to be the least influential medium overall.

Google Reshapes Google+: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week, Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”

YouTube Ads: What Marketers Need to Know About YouTube Advertising
Do you post videos on YouTube? Want to know what makes a video ad successful?
To discover how YouTube video ads work, I interview Derral Eves. Derral will explore YouTube ads and what marketers need to know. You’ll discover the formula for creating great video ads.

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