Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
23 Tools and Tips for Social Media Marketers
Do you need to streamline your daily social media tasks? Looking for tools to increase visibility?
The right apps can make a world of difference in the life of a busy social media marketer.
In this article you’ll discover 23 of the top tools and tips shared on the Social Media Marketing podcast.
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry
With her growing network of vloggers and beauty-box subscribers, Youtube star Michelle Phan is changing the marketing playbook for makeup.
"Hi! I’m Michelle." Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she cofounded four years ago. A young woman named Sophie Torres is sitting at a table, neatly arranging brushes, bottles, and tubes in preparation for a video tutorial she is going to film about hard-to-pull-off hairstyles. She is a member of Ipsy’s extended family of online beauty influencers, who, like Phan, are using YouTube, Instagram, and other social media to build careers as beauty gurus.
6 Location-based Social Media Monitoring Tools
Do you want to reach local customers on social media? Are you monitoring the online conversations near your business?
Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores.
In this article I’ll share six location-based monitoring tools to use for local social media marketing.
Social Media Evolution: What Does the Future of Social Marketing Look Like?
Are you amazed at how much social media has changed over the last few years?
Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis.
How B2B Marketers Use Facebook to Reach Customers
Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination?
In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers.
Twitter Wants To Incorporate Fan Tweets Into Brand Ads
Twitter is creating a marketing product which would allow brands to leverage ordinary people’s tweets in their ad campaigns, instead of just using celebrity tweets.
The product called “brand enthusiast gallery” identifies Twitter user’s positive tweets about a brand or product and allows brands to syndicate these tweets in their ads. According to Digiday, who first reported the story, marketers were given a sneak peek of the product during last week’s Consumer Electronics Show in Las Vegas.
4 Free Tools to Analyze Your Social Media Competitors
Do you want to improve your social media marketing? Have you looked at how your competitors are using social?
There are tools to help you determine what’s working for you and your competitors, what isn’t working and why.
In this article you’ll discover four free tools to compare your social media presence with your competitor’s.
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