Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Facebook Features Small Businesses Need To Know In 2016
Predicting the future in the ever changing world of digital marketing can be a tricky challenge, but one thing businesses can be certain of is that social media platforms will continue to find new ways to generate revenue, says SponsoredLinX CEO Ben Bradshaw.
In 2016, all of the major social networking sites will introduce new features designed to entice potential advertisers. With so many options available, confused businesses may be wondering where they should invest their marketing budget.
The Only Two Goals That Matter For Content Marketers In 2016
The Christmas break is now a distant memory for most of us, and as we begin to get back up to speed it’s worth having a think about where to focus in the year ahead. Richard Parker, managing partner and strategy director at content marketing agency Edge, shares what two things content marketers should focus on in 2016.
I don’t want to call these ‘trends’ they’re more strategic imperatives for content marketers in 2016. And it’s very deliberately not a long list. I’m a firm believer in setting goals that are achievable, not creating long lists that are just fantasy.
How to Increase Awareness, Generate Leads and Create Advocacy With Social Media
Have you been tasked with generating more awareness, more leads and more advocates? Need a plan to get you started?
In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.
Boost Your Online Ads: Strengthen your value proposition by focusing on your “Only-Factor”
As marketers, we should constantly strive to reassess and strengthen our core value proposition. And perhaps no two aspects of a strong value proposition are more important than 1) appeal and 2) exclusivity. Appeal is what makes our customers say "I want this," and exclusivity is what makes them say, "I can only get this from you."
While both of these variables are important, it is their point of intersection – the powerful "Only-Factor" between appeal and exclusivity -- that truly propels our prospects to click on our ads.
WATCH NOW to discover how to identify and leverage your own "Only-factor." And test yourself to pick the treatment that best illustrate the power of this principal, including one test that led to a 74% increase in response.
Dealing With Unhappy Customers: What Social Marketers Need to Know
Does your business respond to customers via social media? Are you prepared to deal with upset customers?
To discover how to turn unhappy customers into happy fans, I interview Jay Baer.
9 Facebook Ad Campaign Examples Critiqued for Conversion
So you’re running a Facebook ad campaign. You’ve created the best Facebook ad your client or company has ever seen: eye-catching photos, the world’s best copy, click-worthy headlines and on-point targeting.
Now, you sit and wait. But as time goes by, you notice that you’re getting a high number of clicks but only a small number of conversions. These aren’t the results you expected. Your Facebook ad’s potential has gone up in smoke.
How to Develop a Social Media Reporting System
Are you responsible for reporting your social media results? Do you need to develop a reporting system?
Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time.
In this article you’ll discover how to develop a social media reporting system for your business.
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