Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Reasons Why You Should Be Using Twitter Video (from Twitter)
Video is currently the most effective way to reach users via social, with video posts producing better engagement than static content on Facebook, Instagram
That’s not definitive, of course, every brand and audience has its unique quirks, you don’t necessarily have to invest in video to maximize your social media marketing performance.
But the data clearly shows that it’s a good option, and that’s it’s likely to be of benefit, if you’re able to add in video elements.
By Andrew Hutchinson
socialmediatoday.com
Check out the Twitter’s tips here! Contact Us!
Facebook Continues Video Push, Adding New Group Video App and TV-Like Content
Back in 2014, Facebook CEO Mark Zuckerberg said that Facebook would be ‘mostly video’ within five years.
Zuckerberg has described video as a ‘mega trend’, of the same magnitude as mobile, which is why they’ve made video a key focus moving forward.
Why we can expect to see more video-aligned products and options added to Facebook’s repertoire as the platform advances.
By Andrew Hutchinson
socialmediatoday.com
Here are three Facebook video updates! Contact Us!
5 Metrics To Monitor For Social Media Success
You’ve had your social media profiles set up for a while. You run campaigns, are participating in chats, maybe you have even begun delving into paid social.
But how do you what’s working and what isn’t? Are you looking at analytics? Tracking metrics?
It’s easy to fall into rabbit holes of looking at numbers and making spreadsheets.
By Lucy Rendler-Kaplan
socialmediatoday.com
How do you know you’re looking at the RIGHT metrics?! Contact Us!
Snapchat Adds New Creative Tools, Including Links in Snaps
Remember how Instagram teased brands with a new option to add links to websites within Stories content back in November?
Originally, only verified users had access, but that option is becoming more widely available – now, verified users and business profiles with more than 10k followers can also use it.
But still, those are fairly restrictive requirements, especially since it’s not possible to request verification.
By Andrew Hutchinson
socialmediatoday.com
Check the latest updates here! Contact Us!
The Best Facebook Remarketing Audience – AdEspresso Monthly Experiment
So, you’re planning a retargeting campaign, and you’re looking for the best Facebook remarketing audience.
Should you pick Post Engagement? Or would Leads be better? And what about Website Visitors?
Facebook has plenty of interesting options for creating retargeting campaigns, but with so many different choices, it’s hard to tell whom to target first.
By Karola Karlson
adespresso.com
Keep reading to see what we discovered!! Contact Us!
How to Remarket Effectively On Instagram
One of the most frustrating experiences as a marketer is knowing that you’re losing potential customers in your purchasing funnel for no other reason than human nature.
The internet is a distracting place, and customers may visit your pricing pages and leave items in their e-commerce carts, but inevitably forget to complete their transactions.
If only there were a way to track these engagement milestones and nudge users towards completing these actions! That’s where remarketing comes in.
By Andrew Tate
adespresso.com
How to Remarket Effectively On Instagram! Contact Us!
How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)
Last year, I attended Hootsuite’s Connect conference, a virtual event focused on how to master social media for business.
One of my favorite sessions was about social customer service on Twitter, facilitated by one of Twitter’s very own, Rob Hamilton.
Since this conference, Rob has gone on to work for Amazon and, no doubt, uses the insights he shared at the conference there too.
By Jessica Swanda
socialmediatoday.com
We’ll share the key points about nailing customer service on Twitter! Contact Us!
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