Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]
It’s no secret that among the 200 million monthly active Pinners, the platform is highly influential in their purchase process.
A study released by Pinterest in 2016 showed that some 93% of Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a subsequent purchase online.
And as identified in the Mary Meeker Internet Trends report, Pinterest is much better at driving purchase intent than other social platforms.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_414262744.jpg)
8 Tips for Eye-Catching Social Media Design [Infographic]
Social media news feeds are constantly being updated with more content, upping the competition for attention
And making it harder to get users to pause for a moment and take in your brand messaging.
Visuals have long been known as a key to maximizing your opportunities, but these days, even basic visuals are starting to lose their appeal.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![8 Tips for Eye-Catching Social Media Design [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_525119755.jpg)
Snapchat Adds User Tagging in Snaps, Following Instagram’s Lead
Snapchat’s now starting to follow the same playbook, taking cues from Instagram as they look to add in more features.
The latest Instagram Stories-unique option which has now made its way to Snapchat is user tagging, which Instagram added back in November 2016.
The feature was first spotted by user Matt Rappaport and Snap has since confirmed that the option is being trialed as part of a new test.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
9 Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them
Social media is one of the most powerful marketing tools in your arsenal.
These days, some 90% of young adults use social media to communicate with brands, and if anything, that’s only likely to increase.
Soon, social media will become the most important marketing strategy for all target markets, and whether you’re just about to start your first social media campaign or you’ve been at it for years.
By Will Blunt
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Celebrating International Women’s Day on Social [Infographic]
It’s International Women’s Day, and in 2018, the event may be even more important, and resonant, than ever.
Over the past 12 months, we’ve seen the rise of the #MeToo movement, the second Women’s March and increased focus on gender equality in the workplace more broadly.
Female leaders are seizing the moment and stepping forward, which can only be beneficial for representation, and society as a whole.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Celebrating International Women’s Day on Social [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_579875836.jpg)
Personalization in Marketing: How to Do More on Social Media
Personalization, or personalized marketing, focuses on giving specific content to the people who will find it most relevant.
Recommendations that are pretty much tailored to fit specific individuals will, unsurprisingly, have a much higher success rate over time.
And now, with our marketing technologies being what they are, personalization is becoming more widespread and more important than ever.
By Ana Gotter
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Tips and Tricks from the Pros in 2018
2018 brings with it several new Instagram features
From the ability to follow hashtags to an Alpha Test program where marketers can sign up to experiment with product updates.
The pros at the world’s top social media agencies are constantly experimenting with what Instagram rolls out, delivering enormous value to their customers.
By Andrew Tate
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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