Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Top 8 Digital Marketing Myths [Infographic]
There are many myths around social media and digital marketing and it's effectiveness.
Digital marketing can solve all of your business needs, social media marketing is easier than traditional methods, digital marketing is free of cost. And as with most myths, while there's some small kernel of truth from which each of these rumors have expanded, the reality is that the marketing challenges remain much the same - you have to know your customers, you have to understand your audience perspective, and you need to deliver based on those data points.
By Irfan Ahmad
socialmediatoday.com
![Top 8 Digital Marketing Myths [Infographic]](https://www.honeyweb.com.au/uploads/blog/Top_8_Digital_Marketing_Myths_Infographic.jpg)
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Building Your 2016 Content Strategy [Infographic]
In the modern, internet age, we're constantly being bombarded with advertisements. The sheer frequency of ad exposure has left many numb to the ads they see, the “recommendations” they hear, even the “studies” they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that many traditional digital marketing efforts often go to waste.
This is where content marketing steps up big time. By providing your target audience with something they want to see, in a format that keeps them interested, you're can turn engagement into a serious ROI. This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
![Building Your 2016 Content Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/Building_Your_2016_Content_Strategy.jpg)
What Your Small Business Needs to Know About Email Conversion
Email marketing is often cited as the most cost-effective way for small business to attract more customers. It works by driving visitors to your website, where they have an opportunity to convert.
The practice of email marketing has been around for a long time. What is new, however, is the art of personalizing each email send, tailoring a mass message to a precise target audience. Sending out a general newsletter to your subscribers is a start, but there are a few things to consider if you're looking to boost conversions for your email marketing campaigns:
Social Media Today: Andre Bourque
Email Marketing Subject Lines: How to Write Them So They Read Like Buttah
It’s the quandary of everyone who sends marketing emails: How do you get people to actually open your emails?
There’s a lot that goes into creating a clickable, compelling email. But the first thing people see may just be the most important part: the subject lines. Have you been giving your email subject lines the careful attention they deserve? Want to make them really enticing? Stop thinking of subject lines as titles, headlines or placeholders think of them as the first step in a long seduction, slowly drawing your recipients in.
7 Reasons People Unsubscribe from Your Email Marketing
Oh, email. It’s one of the top things we professionals love to complain about, second only to traffic, unreliable Wi-Fi connections, and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.)
But as much as we bellyache about our overstuffed inboxes and ruthlessly delete unreads, we expect our customers to rejoice with each new email marketing communication we send their way. And, somehow, allow ourselves to feel deflated by an ever-climbing unsubscribe rate.
Is Your Content Marketing Pants? Not Anymore With These Top 10 Tips
In this opinion piece, Jacqueline Burns, head of the B2B marketing agency Market Expertise, argues a lot of businesses get their content marketing wrong because they basically don’t know what it is in the first place…
A newly appointed CMO recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his new employer understands the meaning of the term.
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Testimonials
"Thanks for introducing me to your exceptional product. After 6 months procrastination we launched our first edition on 30 May. The $38.50 cost of sending the emails reaped $5000 revenue (8 purchases) directly from the offer made in the newsletter from clients who hadn't been in touch for over 6 months. This far exceeded my expectations. Coming up 30 June we made a last week of the financial year offer and that generated another $5000 revenue (10 purchases), this time from our complete database (still only costing $55.00). Truly amazing. We have also noticed an increase in general business which has co-incided with the introduction of the newsletter. This could be co-incidence but I think that using this neat simple tool to communicate with our database has created an awareness and triggered flow-on business. Very inexpensive, easy and simple tool to use - my only regret is that we didn't get going earlier. I believe every business should bite the bullet and sign on."
Nick Llewellyn
Little Adelaide Catering Co
