Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Study: Good Design Is Good For Business
A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor's 500 a stock market index of 500 large publicly traded companies by 228%.
These companies included Apple, Coca-Cola, Ford, Herman Miller, IBM, Intuit, Newell Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, and Whirlpool. All that money these companies put into smoother user experiences, beautiful branding, and innovative advertising apparently paid off.
5 Facebook Ad Split Tests to Cut Lead Acquisition Costs
Do you use Facebook ads to promote your business? Are you looking to increase your ROI?
Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.
Roy Morgan Research > On Air vs Online: YouTube takes on the Tube
With YouTube reportedly asking media buyers to think outside the box when it comes to airing TV commercials, the latest data from Roy Morgan Research shows that over half (52%) of YouTube visitors watch little or no commercial TV.
9.2m Australians 14+ (48%) visited YouTube in an average seven days in the year to June 2014, and they are 12% more likely than the average Australian to watch no commercial TV on an average weekday and 7% more likely to watch for less than two hours.
How to Drive Sales With Content Marketing
Content marketing is very different from other forms of marketing.
With the nature of the internet, you can distribute your messages to thousands of people, with a single click of a button at no cost! It is pretty powerful and the reason why content marketing works, is because it is not all about selling. Unlike other methods that SHOUT Sell, Sell, Sell, producing a piece of content for your customers is more of ‘soft’ way of addressing them and getting your messages across.
14 Social Media Marketing Tools Recommended by the Pros
Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend?
It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.
Digital disruption - Harnessing the ‘bang’ Stories from the digital frontline
In Digital disruption - Short fuse, big bang? Deloitte identified 13 industries comprising 65% of the Australian economy that are facing significant disruption by 2017.
In this follow up, Harnessing the bang – Stories from the digital frontline 2014, digital disruption in these industries has accelerated. Learn what four leading Australian organisations -Telstra, NAB, Westfield and AustralianSuper – are doing about it. They share their successes and key learnings. Deloitte sees the themes and suggests questions to ask and a framework to discover the current digital building blocks.
Digital report card showcases challenges and opportunities for South Australia
TWO thirds of South Australian businesses face a “significant’’ change to their operations in the next five years as a result of digital disruption, a report prepared for the State Government says.
Deloitte and the Government, via the Office of the Chief Information Officer, will today release the South Australia: Digital Disruption, Digital Opportunities report, which looks at the impact digital advances will have on the state’s small to medium enterprises.
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