Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Sharing: The Art and Science of Social Sharing
Do you create content for your business? Want to encourage people to share it? Explore the art and science of social sharing with Bryan Kramer.
Bryan believes there is both an art and a science to sharing, and it’s cyclical. He uses the metaphor of a wave in a sport stadium. Inside the stadium, a wave is always started by one person. There’s always one cheerleader who stands up and gets the micro community to go, which gets a bigger area of the stadium to go. Sometimes it takes off and sometimes it doesn’t. Sometimes it goes around once and sometimes it goes around 10 times. These are the things we all try to play with as we look at the art and the science, and the cyclical nature of social media.
7 Ways to Use Facebook Native Video to Better Connect With Your Fans
When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement.
In this article I’ll share seven ways to connect with your audience using Facebook native video.
What Online Retailers Can Learn From Nick Kyrgios! Yes, Really!
If you play in the online space then tennis knob Nick Kyrgios should be your guider and guru argues this digital pro.
In this opinion piece, the creative director of GMG Digital, John Isaac (pictured below), argues that rather than diss Aussie tennis brat Nick Kyrgios, online retailers and marketers could actually learn a thing or two from him…
The best social media campaigns of 2015 (so far)
2015 has already proven to be a good year for brands on social media. Not only are brands really getting the power of social media, they're also beginning to leverage trends in the market. They're embracing humor and creating higher and higher quality content.
In this article, I will present a few of my favorite social campaigns of 2015 (so far).
What would you add to the ongoing 2015 list?
Small Businesses Struggle to Prove Facebook ROI: New Research
Are you using Facebook to acquire customers for your small business? Do you struggle to measure the return on your social media marketing investment?
Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.
In this article you’ll discover findings from recent studies focused on Facebook marketing.
How to Increase the Facebook Visibility of Your Local Business
Do you have a Facebook page for your local business? Are you looking for ways to reach your customers on Facebook?
Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging.
In this article you’ll discover nine ways to use Facebook to get more local exposure for your business.
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"Even before Honeyweb came along, I always believed that internet marketing was a key element in any business hence why I tried to make an effort to keep an email subscriber base. I just didn't know how to make attractive newsletters using plain text emails! Then Honeyweb came along and changed all that. They provided me with a template and an easy to use subscriber management system which I could effectively use to reach my customers. Now, my emails look extremely professional and I am always guaranteed sales after I send out the newsletters because people can look and read about all the new products in my store. Also, one feature I really appreciate is the ability of the Honeyweb system to keep track of who is reading my emails, clicking on links, and bouncing off so I am aware of whats going on. I would definitely recommend Honeyweb to all of my friends if they were looking for a Newsletter system!"
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