Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Logan Paul Incident Highlights a Key Concern for Influencer Marketing
Influencer marketing is on the rise, and looks set to become an even more significant consideration as we move into 2018.
But the latest controversy surrounding YouTube star Logan Paul underlines the need for brands to exercise caution over which influencers they work with
And to understand the significant differences between influencer marketing and traditional ads and media approaches.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
How to Launch a Sequential Facebook Advertising Campaign
Why does your Facebook marketing need to be more ‘pull’, less ‘push’?
‘Push’ refers to marketing messages that are broadcasted indiscriminately to mass audiences. An excellent example of a marketing ‘push’ would be a newspaper ad campaign.
‘Pull’, on the other hand, refers to marketing messages that entice the reader to find out more. These signals may be considered ‘narrowcasting’.
By Victoria Greene
topdogsocialmedia.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
This Facebook Ad Experiment Generated $1.1 Million
We write quite a bit about the most effective ways to use Facebook.
How can you grow your audience? How can you reach the right people? And what's the best way to use ads?
And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note.
By Amanda Zantal-Wiener
blog.hubspot.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
AdEspresso’s Top Blog Picks: The Best Posts of 2017 (To Grow Your Results in 2018)
How did you welcome the New Year? With a few champagne toasts, a lot of noise and happiness and plenty of dreams for a prosperous 2018 for your business?
That’s what we wish you too.
May your 2018 be packed with brilliant social media marketing ideas, full of Facebook Ads campaigns with the highest ROI ever, filled by an army of new leads yearning to be turned into customers!
By Flavia Caroppo
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Why Procurement is a Front Runner to Digital Transformation [Podcast]
Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, is the featured guest for this episode of The Social Business Engine podcast.
On this episode, Marcell delivers fascinating insights into digital transformation strategies, particularly in the strategic role of procurement in a business.
My conversation with Dr. Marcell Vollmer will open your eyes, as it did mine, in understanding why the procurement function in business is a front-runner in digital transformation to make any business future ready.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![Why Procurement is a Front Runner to Digital Transformation [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_784871074.jpg)
4 Ways to Increase the Visibility of Your Website
We all want to be visible. It’s human nature. But visibility means different things to different people.
Some of us prefer to avoid the spotlight. That doesn’t mean we don’t need recognition, but in this case a genuine, well-timed compliment from a few impactful individuals can go a long way.
Others need more frequent (and possibly more public) affirmations. So, when we’re trying to bring out the best in someone, we need to figure out what works for them.
By Amy Wright
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
18 Digital Strategy Tips to Consider for 2018
As we kick off 2018, now's a good time for companies to take a look at their digital strategies and try out a few New Years resolutions.
Recently at Ignite Academy, we've been talking a lot about the importance of building a solid strategy.
To get the year off right, we believe a good strategy articulates your business goals, the audience you're trying to reach, and the most cost-effective methods for managing your time and resources.
By Jeff Rum
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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