Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
2015 will be the year of…
Once again, it's time to explore what trends will define the coming year. Discover what some of the industry's top marketers anticipate in 2015.
Influencer advertising
FullBottle CEO Reed Berglund believes that 2015 will be the year when marketers embrace influencer marketing and online celebrities as mainstream brand advocates. Here are the industry indicators that inform his prediction.
3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy
Understanding which questions to ask is the only way to get the answers you need to create high-converting mobile landing pages.
Designing landing pages for mobile isn’t easy, you’ve got to cram all of the essential elements into half the space. In our recent Unwebinar, CRO expert Bryan Eisenberg shared three questions you can ask to create well-rounded landing page experiences for your mobile users.
The 10 most innovative emails of 2014
Email marketers use all sorts of strategies to capture the attention of their recipients. Find out which ones were the best of the best this year.
At The Relevancy Group, we live and breathe email marketing. We work with some of the biggest email marketers in the industry, as well as all of the top ESPs. And while we try to act as honest brokers in the work we do, we are still consumers when the work day is over. As consumers who receive a lot of commercial email, we are just as likely as anyone else to engage with great emails and ignore those that aren't so great. So once again, as the year approaches its ending, we bring you our list of the 10 most innovative emails of the year.
For Success In Social Media, Conversation Is Not Enough, You Need Narrative
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations.
Let’s begin with a couple of "So What?" questions: A brand has 20 million Facebook likes. So what? A brand’s tweet "breaks the Internet." So what? What’s achieved, other than an honorable mention at Cannes? A paradigm shift is needed: from conversation to narrative.
An Epic Landing Page Makeover That Debunked 3 Optimization “Best Practices”
A/B testing can debunk “best practices” you always assumed were true. Think MythBusters – for your landing page.
If you’re in the online marketing space, your inbox probably looks like mine. Dozens of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with bribery incentives.
Everyone seems to have best practices figured out, so why reinvent the wheel?Tell me what works – I’ll try it. Show me what failed – I’ll avoid it. Follow those who have gone before… it makes sense right? (Insert maniacal laugh)
Your Advanced Guide to Copywriting for Conversion (Free Ebook)
No matter how beautiful your landing page is, it's the actual words on the page that persuade prospects to click.
If you've ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won't just make you a better writer – it'll make you a smarter marketer and a cooler human being.
The best social media campaigns of 2014
Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five.
The world of social media is ever-changing and brands are experimenting more and more with how to get the most impact from their social campaigns. What I find most interesting is the decline in Facebook marketing. Is this a result of all the new changes Facebook has made to make it harder for marketers to reach their audience? Maybe. Regardless, Facebook isn't the only network in the deck. And there were plenty of innovative and creative campaigns this year.
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