Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
8 Ways to Use Pokémon Go for Business
Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze?
Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s why it’s time for your business to capitalize on it.
In this article, you’ll discover how you can boost your business’s social media engagement with Pokémon Go.
By Kristi Hines
socialmediaexaminer
Instagram Launches ‘Stories’, Insta CEO Admits Snapchat Deserves All The Credit
Instagram has launched a new feature called ‘Instagram Stories’ giving users the ability to collate photos and videos into a ‘story’ which will disappear after 24 hours and are easy to share and hide from whoever they. Sound familiar? That’s because Snapchat has exactly the same feature called ‘Snapchat Stories’.
Like Snapchat, the ‘new’ feature on Instagram limits videos to 10 seconds, lets users draw or add stickers to shared photos and videos. Also the name is exactly the same, a minor detail that social media is dragging Instagram for:
[Erin M Doyle]
Posted byERIN M DOYLE
Heavyweight Investor Tells Fairfax To Shut Weekday Papers “Sooner Rather Than Later”
On Monday, speculation of thedownfall of Fairfax’s weekday newspapers was confirmed via a leaked email from one of the publisher’s executives, and today things don’t look much better, with billionaire investor Alex Waislitz urging them on.
According to an article from The Australian, Waislitz is spurring chief executive Greg Hywood on and shut weekday print editions such as SMHand The Age sooner rather than later.
[B&T Magazine]
Posted byB&T MAGAZINE
Mastering The Give-to-Get Ratio: What You Must Give To Get Consumers’ Trust (And Business)
In this guest post, Manish Bahl (pictured below), senior director, Centre for the Future of Work at Cognizant, says taht brand/consumer trust is a quid pro quo that needs to be handled delicately…
What makes you trust someone? Maybe it’s because you’ve known them for a long time, or their personality and behaviours make them seem trustworthy. Maybe it’s because you know that they trust you and you feel like you can trust them as a consequence.
[B&T Magazine]
Posted byB&T MAGAZINE
Study: Digital Disruption Is Inevitable And 75 Per Cent Of Brands Will Fail
Nearly all of the chief strategy officers (CSOs) surveyed by Accenture around the world say digital disruption will reshape their industries but very few however are equipped to navigate the change.
That’s a key finding from a study called ‘Thriving on Disruption’, by the Accenture Institute for High Performance. According to Paul Nunes, managing director, Accenture Institute for High Performance, “Rapid and disruptive change is coming, regardless of the industry that you operate in.”
[B&T Magazine]
Posted byB&T MAGAZINE
New Study Finds Contradictory Behaviour Of Social Media Users
Online fashion retailer THE OUTNET has discovered consumers are living in a constant state of harmonious contradiction that is being played out on social media. The findings were a result of a commissioned unique global media study with international Social Data Intelligence Agency, Pulsar.
Pulsar implemented innovative analytical techniques such as image recognition and text mining across Facebook, Twitter and Instagram digital platforms, providing insights for THE OUTNET’s report into findings and behaviours centralised around the words ‘Thrill’ and ‘Joy’.
[B&T Magazine]
Posted byB&T MAGAZINE
Fairfax Signals End Of Weekday Newspapers
Fairfax has acted on speculation that the end is nigh for its weekday newspapers, with a leaked email revealing that the media group’s print focus will now be on its weekend titles.
According to The Australian’s Media Diary section, the email from a Fairfax executive paints a glass-half-empty picture of the newspaper market, claiming that the Monday to Friday paper will become “obsolete” as readers turn to digital alternatives.
[B&T Magazine]
Posted byB&T MAGAZINE
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