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Honeyweb Blog / Brand Trust

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Mastering The Give-to-Get Ratio: What You Must Give To Get Consumers’ Trust (And Business)

In this guest post, Manish Bahl (pictured below), senior director, Centre for the Future of Work at Cognizant, says taht brand/consumer trust is a quid pro quo that needs to be handled delicately…

What makes you trust someone? Maybe it’s because you’ve known them for a long time, or their personality and behaviours make them seem trustworthy. Maybe it’s because you know that they trust you and you feel like you can trust them as a consequence.

[B&T Magazine]
Posted byB&T MAGAZINE

Mastering The Give-to-Get Ratio: What You Must Give To Get Consumers’ Trust (And Business)

read full article

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