Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why You Should Embrace Transparency Marketing
People are increasingly tuning out inauthentic and blatant marketing attempts. For this reason, we’ve seen a recent rise in what’s known as ‘transparency marketing.’
Various studies have estimated the average consumer sees anywhere from 3,000 to 20,000 marketing messages each day. Of course, most of these go unnoticed. One possible reason? People are increasingly tuning out inauthentic and blatant marketing attempts. For this reason, we’ve seen a recent rise in what’s known as ‘transparency marketing.’
6 Ways to Use Clarity to Improve Your Conversion Rate
Marketers struggle with clarity of their value proposition. And it’s hurting your conversions in surprising ways.
Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?
His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.
10 Ways to Use the New LinkedIn Mobile App
Have you tried out the new LinkedIn app? Do you want to make the most of its features?
The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device.
In this article, I’ll share 10 ways to use the new LinkedIn mobile app to stay in touch with your professional contacts.
How to Speed Up Your Social Media Content Production
Are you spending too much time posting content to social media and not enough time engaging? Do you want an effective strategy for creating social media content quickly?
By creating and scheduling content in batches, you’ll be able to make more efficient use of your time on social media.
In this article you’ll discover an easy way to create social media updates in batches so you have more time for live engagement.
By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared
Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.
In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.
Google Has Spoken: Here Are Your Top Searches From 2015
Oh Australia, you absolute weirdos. The year is coming to an end and you’re still unsure of who the Prime Minister is and how to screenshot.
Yep, Google has released its Year In Search: The Moments That Defined 2015.
Why Collecting Data Is the Most Important Part of Lead Generation
Conversions are important to marketers. (Duh.)
But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.
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Testimonials
"Even before Honeyweb came along, I always believed that internet marketing was a key element in any business hence why I tried to make an effort to keep an email subscriber base. I just didn't know how to make attractive newsletters using plain text emails! Then Honeyweb came along and changed all that. They provided me with a template and an easy to use subscriber management system which I could effectively use to reach my customers. Now, my emails look extremely professional and I am always guaranteed sales after I send out the newsletters because people can look and read about all the new products in my store. Also, one feature I really appreciate is the ability of the Honeyweb system to keep track of who is reading my emails, clicking on links, and bouncing off so I am aware of whats going on. I would definitely recommend Honeyweb to all of my friends if they were looking for a Newsletter system!"
Peter Ti
Eternal Spirit
