Honeyweb Blog / Social Media Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How The Relationship Between Social And Traditional Media Has Shaped This Election
When Kevin Rudd and his people burst forth with their “Kevin ’07” election slogan nine years ago, social media was seen primarily as a dramatic symbol of generational change: Rudd was the future; John Howard was the past.
In this election, social media has been integral to all political communication strategies and has had a profound effect on political journalistic practice.
What has happened? One factor stands out: the transformation of Facebook and Twitter from platforms focused mainly on personal information to platforms focused mainly on public news.
[B&T Magazine] BYB&T MAGAZINE
How Much Time Should You Spend on Social?
How much time should you be spending on social media marketing, and how should you allocate that time?
Just because social media never sleeps doesn’t mean that social media managers don’t have to. In fact, there are probably some overworked community managers out there now that could use some rest.
By Michael Patterson
socialmediatoday.com
3 Tools to Create Social Media Visuals
Do you create custom images for social media? Looking for tools to streamline the design process?
There are some new desktop design tools that make it easy to quickly create multiple graphics for social media.
In this article, you’ll discover three user-friendly desktop tools to create visuals for social media.
By Donna Moritz
Social Media Examiner
5 Tools to Measure Social Media ROI
Do you struggle to determine an accurate ROI in social media marketing? Wondering which of your social media campaigns are most profitable?
It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in. In this article, you’ll discover 5 tools to help you accurately and completely measure your social media ROI.
By Ana Gotter
Social Media Examiner
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
In order to recognize and seize opportunities in the ever-changing social landscape, you need an agile process in place to identify and maximize such occurrences.
Those who work in social media will be all too aware of how this field is constantly evolving. Such fluidity can be challenging, but it can also create many opportunities for brands that want to grow audiences and build equity.
June 23, 2016 Jay Shemenski
socialmediatoday.com
7 Ways to Turn Your Casual Followers Into Loyal Brand Evangelists
If you want a powerful tool to attract new customers, building a social army is the way to go. Here are some recruiting tactics to get you started.
Brand evangelists are your true fans: the ones who buy your products, brag about your company to their friends, and can’t wait to buy even more.
June 23, 2016 Aaron Agius
socialmediatoday.com
9 Time-Saving Tools for Social Media Marketers
Do you need to spend less time on repetitive social media tasks?
Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media.
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