Honeyweb Blog / Search Engine Optimisation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SEO Strategy During A Website Redesign Or Migration
Launching a new version of your website? If so, check out columnist Thomas Stern's basic guide to preserving your SEO equity in the process.
Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search.
Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers now focus on optimizing for the user. Quality content and site design are the key drivers that build audiences and earn trust.
15 Step SEO Checklist for 2015
Entering into the New Year of 2015, Google’s algorithm is changing at a rapid pace. It was recently announced by the search engine behemoth that its “Penguin” algorithm is going to be rolling-out on a consistent basis. This doesn’t even include the Panda or Hummingbird algorithm updates.
Website owners and online marketers who want to appear high on Google need to be aware of the trends of search engine optimization entering the New Year. If you are proactive and follow the proper guidelines set by Google, you can reap the benefits of increased organic traffic and a stellar Google presence.
5 Easy Link Building Tactics for Small Business
As white hat link building becomes more difficult than ever, you can't pass up the opportunity for free link building advice that still work. In this week's top post, SEJ contributor Jon Ball gives 5 of his best link building tips, specifically geared towards small business.
The best thing about these tips is that they're incredibly easy to implement. Even if you're busy running your business at all hours of the day, and link building isn't necessarily your specialty, you'll still be able to reap the benefits of these tips.
Get the best SEO from your content
It pays to get back to marketing basics every now and then. Make sure your content strategy accounts for these little details that matter to search engines -- without sacrificing quality.
Content marketing and search engine optimization are inextricably linked. Yet we're in a strange place at present. While search engine optimization companies rebrand themselves as "content marketing solutions," enterprises engaging in content marketing internally are engaging content producers with little or no SEO background.
Is Organic Better for You? It Is When You’re Talking About Site Traffic
Organic search drives more than half of website traffic referrals
When it comes to driving internet users to a website, nothing beats organic search. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary.
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