Honeyweb Blog / Search Engine Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Australia Leads US in Mobile Search Spending, Clicks
Search is getting more mobile around the world, along with the rest of the digital advertising ecosystem. And by two significant metrics of the paid search ad market, Australia appears to be ahead of the US and edging out the UK: spending and clicks.
Data from Kenshoo based on more than 400 billion impressions, 5.5 billion clicks and $3.5 billion in advertiser spending indicates that 44% of paid search ad clicks in Australia came from mobile devices, vs.
Is Organic Better for You? It Is When You’re Talking About Site Traffic
Organic search drives more than half of website traffic referrals
When it comes to driving internet users to a website, nothing beats organic search. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary.
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"A huge ‘thankyou' to the team at ‘honeyweb' for the Leicester's amazing new website and ezmail marketing. We had an extremely out of date website which was very time consuming to manage, so we needed a fresh new look and that's exactly what honeyweb created! From initial contact, everyone put in 110% to create exactly what we needed, a modern, stylish and easy to navigate website with more efficient marketing solutions. Everyone was committed to the development of our business. Honeyweb's techie" Trent was always available and happy to answer all of our questions. This professional yet individual approach gave us assurance we would be happy with the end result and it has certainly surpassed our expectations! From the very creative and attractive design of the site, through to our new ability to connect with customers and track their interest online, everything has been well explained and is definitely user friendly! Creating our first new campaign through ezmail was quick, simple and looked fantastic! The positive feedback from our customers and amount of unique hits on our new website is a remarkable transformation!""
Ian, Nathan, Nat & Tanya
The Earl of Leicester
