Honeyweb Blog / Pricing Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Pricing Strategy: Leveraging customer psychology to maximize average customer value
You will learn more about marketing if you get outside of the marketing literature and into the mind literature.
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
He explains the importance of using the customer’s maximum moment of motivation (MMM) to get the timing right.
By Linda Johnson
marketingexperiments.com
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