Honeyweb Blog / Outdoor Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Behind-The-Scenes Story Of How We Optimized Outdoor Advertising That Was Featured In A USA Today
You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids.
We helped optimize the signs discussed and pictured in that article
And I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence Heuristic to your own outdoor advertising and other non-digital optimization.
By Daniel Burstein
marketingexperiments.com
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