Honeyweb Blog / Mktgexperiments
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results
One of the fastest ways to increase your performance is to improve your call-to-action.
We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.
How to improve your call-to-action by lining it up more logically with your page visitors' sequence of thought.
By Flint McGlaughlin
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