Honeyweb Blog / Microsites
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketing 101: What are microsites? (plus 3 successful microsite examples and 2 missteps)
Microsites are somewhere in between a single landing page and an entire website.
They are small, special-purpose websites for a single, dedicated communication (and conversion) goal set up by companies that already have a full site.
They work well for the communication of an idea or product that requires more than a single landing page, for example, an event.
By Daniel Burstein
marketingsherpa.com
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