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“Ad Of The Year!” Cowboy Rides Giant Chicken Wing In Oddball Spot For Fast Food Chain
American fast food chain Zaxby’s specialises in chicken wings, burgers and salads and for those unfamiliar with the brand, has a “deep south” identity, so much so it only operates in America’s deep south.
So, it’s latest campaign is arguably as on-song as it is totally ludicrous.
The spot stars a cowboy riding a giant Zaxby’s buffalo wing and is all set to a country tune that bellows, “Guy on a Buffalo Wiiiiiing. On a Buffalo Wiiiiiing”.
By B&T MAGAZINE
bandt.com.au
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