Honeyweb Blog / Influencers
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Adds New Branded Content Tools to Better Facilitate Influencer Marketing
Facebook’s adding some new tools to make it easier for businesses to get the most out of their influencer collaboration efforts.
Last year, Facebook added Branded Content tags, which enable selected Pages and profiles to tag third party sponsors in their posts, in order to ensure such connection is clear.
Facebook expanded that option to more users earlier this year (and added an application process for access).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
The Evolution of Social Media Influencers [Infographic]
Social media influencer sounds like a fake job, right? Well it turns out this is one of the hottest jobs right now, thanks to the rise of the medium.
These days people can make themselves famous on social media by building a following around their passion
Whatever that may be, and then convert that into a living by charging companies to place ads in the mix with their social media posts.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Evolution of Social Media Influencers [Infographic]](https://www.honeyweb.com.au/uploads/blog/network.jpg)
How to Build an Army of Influencers
There comes a time when every marketer faces the challenge of how to build brand credibility, especially in a marketplace that increasingly uses social media as a way to reach customers.
For many businesses, the answer is to build an army of influencers who'll provide your product the positive word-of-mouth it needs to stand out among competitors. Think that's not necessary? Here's some data to consider...
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry
With her growing network of vloggers and beauty-box subscribers, Youtube star Michelle Phan is changing the marketing playbook for makeup.
"Hi! I’m Michelle." Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she cofounded four years ago. A young woman named Sophie Torres is sitting at a table, neatly arranging brushes, bottles, and tubes in preparation for a video tutorial she is going to film about hard-to-pull-off hairstyles. She is a member of Ipsy’s extended family of online beauty influencers, who, like Phan, are using YouTube, Instagram, and other social media to build careers as beauty gurus.
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