Honeyweb Blog / Google
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Company officially confirms what many have been anticipating for years.
Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened.
5 Advanced AdWords Strategies You Can Implement Today
As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure.
Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition.
I’m here to share five of those tips and tricks. Let’s get to it.
Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago
The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was an uptick of 4.7% of sites that are now mobile friendly compared to two months ago.
Google also said they hope that, now that this algorithm is rolling out, that more sites will go mobile friendly in the near future.
Google To Give Non Mobile-Friendly Sites The Punt In Search
Starting today there could be a heap of businesses who have been pushed down the Google search ladder because they don’t have mobile-friendly sites.
The move is being dubbed the ‘Mobilegeddon’, the mobile-friendly-site-apocalypse if you will. So if companies don’t have a site that looks decent on mobile devices, they’ll lose out.
Complete Guide to Google’s Mobile Friendly Algorithm
With Google’s mobile search algorithm just around the corner, on April 21st to be exact, it should come as no surprise that this week’s top post revolves around just that.
SEJ contributor Tom Demers has put together a comprehensive explainer of every piece of information that has been gathered leading up to the algorithm launch.
Is your small business ready for what’s being referred to in SEO circles as “mobilegeddon”? Find out by reading through this 3-part guide. In it you will learn what this algorithm is targeting, and how to ensure your business won’t be impacted when in drops in under two weeks.
Link Risk Management: Are You Using This Critical SEO Tactic?
Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
Over the past five years, Penguin is arguably the Google algorithm update that’s had the greatest impact on webmasters. Since Google launched the first Penguin update in April 2012, hundreds of thousands of sites around the world have been penalized and have virtually vanished from the Internet (or at least their traffic has).
How to Write the Highest-Performing AdWords Ads, Ever
With such limited space and cut-throat competition, writing AdWords ads is a pain. To stand out from the sea of sameness, make sure you're using these battle-tested tactics.
You have to get creative to stand out from the nine other advertisers you’re sharing real estate space with (or as few as four competitors if you’re on mobile).
So how do you do it?
I’m here to give you some proven tactics you can use to write AdWords ads that will bring you higher click-through rates, higher Quality Scores and higher conversion rates.
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