Honeyweb Blog / Facebook
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Facebook Audience Overlap to Improve Your Facebook Marketing
Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap?
Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.
In this article you’ll discover how to use Facebook Audience Overlap to improve your Facebook marketing.
How to Set Up a Shop Section on Your Facebook Page
Does your business sell products? Have you considered setting up a shop on Facebook?
Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook.
In this article you’ll discover how to add a Shop section to your Facebook page.
Facebook’s Latest Report Shows Aussie Brands Have A Lot To Learn About Parents
Global research from Facebook’s ‘Meet the Parents’ report reveals that new parents spend more time and share 90 per cent more content on both Facebook and Instagram compared to non-parents. Facebook Australia’s head of industry Melinda Petrunoff discusses the findings from its latest report and why it’s time for marketers to stop treating parents like they’re babies.
“When I think about all the verticals that I manage in Australia, the number one target group is always mums,” Petrunoff told B&T. “It’s generalised as ‘mum’. That’s why this research has been quite useful, it’s been able to really look at the different stages of parenting- from newborns right through to teenagers and the different mindsets that parents are at each of these stages of this lifespan.”
Facebook Ads Strategy: How Marketers Need to Alter Their Techniques
Do you use Facebook ads? Want to learn the latest strategies?
To discover what’s changed with Facebook ads and how to get better results, I interview Rick Mulready.
More About This Show: The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He’s a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage. Rick will explore what’s changed with Facebook ads and share new strategies that work.
You’ll discover best practices for video ads, carousel ads, and more.
3 Ways to Analyze Facebook Video Performance
Is video part of your Facebook marketing strategy? Wondering how video is working for you on Facebook?
To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.
In this article you’ll discover three ways to analyze video posts on Facebook.
Facebook Instant Articles: What Marketers and Publishers Need to Know
Have you heard of Facebook Instant Articles? Want to publish your own Instant Articles on Facebook?
Unlike most new Facebook features, Facebook Instant Articles isn’t something that you’ll be able to use as soon as it becomes available in April. You’re going to need to do some prep work.
In this article you’ll discover how Facebook instant articles work and what you need to do now to prepare for the release on April 12.
How to Successfully Target a Niche Facebook Audience
Do you want to reach new audiences on Facebook? Have you considered targeting niche audiences?
Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and revenue.
In this article, you’ll discover how to find and reach niche audiences on Facebook.
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