Honeyweb Blog / Facebook Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Releases New Report on Brand Loyalty and Millennials
One of the main reasons Millennials are often tagged as being harder to reach because they don’t display the same brand loyalty as generations that have come before them. But is that actually true - are Millennials less aligned to brands? And if so, what factors do they consider in their purchase process?
Facebook recently sought to answer this, surveying 14,700 adults in the US in order to analyze the state of brand loyalty across five specific sectors: Auto Insurance, Airlines, Hotels, Grocery and Restaurants.
Their research showed that 77% of people are considered brand loyal, returning to the same brands over and over again. Of these, 37% make repeat purchases and are loyal to a company – Facebook tagged this group as “Brand Loyalists” - while 40% make repeat purchases but are not necessarily ‘loyal’. Facebook tagged this second category “Repeat Purchasers”.
By Andrew Hutchinson
socialmediatoday.com
5 Ways to Increase Sales Using Facebook This Holiday Season
For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more about conversions.
Here are five ways to use Facebook to increase conversions this holiday season.
By Katrina Padron
socialmediatoday.com
Facebook quarterly profits surge to $US2.4b
Facebook has reported a 55.8 per cent rise in quarterly revenue as its mobile- advertising sales soared.
Mobile ad revenue accounted for 84 per cent of Facebook's total advertising revenue of $US6.82 billion ($A8.91 billion) in the third quarter ending September 30, compared with 78 per cent a year earlier. Analysts on average had expected total ad revenue of $US6.71 billion, according to research firm FactSet StreetAccount.
Reuters
skynews.com.au
Facebook’s ‘Messenger Day’ How it Works and What it Means for the Platform
Facebook has launched it's Snapchat-like 'Messenger Day' tool to users in Australia - here's how it works.
Facebook’s new ‘Messenger Day’ feature is a simple social storytelling device that makes it easy to create and share longer form pieces within Messenger. Given the prevalence of such tools now, it makes more sense to label them ‘social storytelling’ features, as opposed to ‘Snapchat clones’, but obviously that’s where the inspiration comes from - as noted by Instagram chief Kevin Systrom on the launch of Instagram Stories:
“[Snapchat] deserve all the credit”
By Andrew Hutchinson
socialmediatoday.com
How to Run a Facebook B2B Lead Ad Campaign
Here’s what you need to know to get started with Facebook Lead Ads for B2B.
Lead ads are among the newest (and smartest) in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius.
By Robin Selvy Re
socialmediatoday.com
How to Customize Your Facebook News Feed: What Marketers Need to Know
Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s most important to you?
Adjusting your Facebook settings can help you save time, stay on top of trends, and reach more of your audience.
In this article, you’ll discover how Facebook marketers can customize their Facebook news feed to improve productivity.
By Mari Smith
socialmediaexaminer.com
6 Ways to Improve Your Facebook Ads
Want to improve your Facebook ad performance? Wondering which metrics to look at?
Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.
In this article, you’ll discover six ways Facebook ad metrics can help you improve your Facebook ads.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Steven Hamilton has very kindly given donated our website and email marketing solution. They have put in lot of time and effort to make a sensational site. I would have no problem recommending his company (Honeyweb) for any work done to any sites in the future. As he has donated this I can't thank him enough and will always do the right thing for him and company. Once again Thank you very much Steven."
Chris Collins
Support 4 Disabled Kids
