Honeyweb Blog / Facebook Management
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Target Your Facebook Ads to Business Locations
Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where they work?
Using workplace targeting makes it easy to get your content in front of the right people at the right company. In this article, you’ll discover how to use workplace targeting to serve Facebook ads to people who work at specific companies.
How to Add a Services Section to Your Facebook Page
Are you a service-based business? Want to market your services through Facebook?
The Services section on Facebook allows professional service businesses to create a Services tab to highlight their offerings.
In this article, you’ll discover how to use the Services section of your Facebook page.
How to Create Quality Facebook Canvas Ads
Do you want to reach more mobile Facebook users? Wondering how Canvas ads might help?
Facebook Canvas lets you create full-page, interactive mobile ads that work like landing pages for tablet and smartphone users.
In this article you’ll discover how to create quality Facebook Canvas ads.
How the Facebook News Feed Works: Changes Marketers Need to Know
Are you struggling to remain visible in Facebook’s news feed? Wondering how Facebook decides what to show in the news feed?
In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook.
How to Use Facebook Messenger for Business
Do your customers use Facebook Messenger? Wondering how you can help people find you on Messenger?
Recent updates make it easier for businesses to communicate with customers via Messenger’s private, one-to-one messages.
In this article you’ll discover how to connect and engage with customers using Facebook Messenger.
Wake Up Marketers: Facebook Reveals Best Practices For Grabbing Mobile Users
According to Facebook, Australians are spending 43 per cent of the average day on their mobile devices and 50 per cent of all traffic going to publishers is coming from mobile. Sarah Personette, vice president of Facebook’s global business marketing, shared some insights into the mobile user’s mindset and hot tips to stop people’s thumbs on mobile- including B&T’s favourite ‘silent but deadly’.
Personette presented her findings to a packed warehouse of Aussie marketers and creatives during Facebook’s first Sydney Facebook IQ event. The event gave an in-depth view on a new mobile era in brand communications featuring industry experts including Toby Talbot, chief creative officer DDB, and Dr Bryon Sharp, director at the Ehrenberg-Bass Institute for Marketing Science, as well as Facebook Australia and New Zealand’s managing director Stephen Scheeler and Facebook’s head of marketing science Steve Lockwood.
How to Engage With Other Facebook Pages Using Your Facebook Page
Do you use your Facebook page to like and comment on other Facebook pages? Are the recent changes making it difficult for you to engage on Facebook as your page?
In this article you’ll discover how Facebook page admins and Business Manager users can continue to engage on Facebook as their page.
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