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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Run a Facebook B2B Lead Ad Campaign

Here’s what you need to know to get started with Facebook Lead Ads for B2B.

Lead ads are among the newest (and smartest) in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius.

By Robin Selvy Re
socialmediatoday.com

How to Run a Facebook B2B Lead Ad Campaign

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Should My Business Advertise on Facebook?

Your business doesn’t have to be a Fortune 500 company or make a huge ad buy to be successful with Facebook advertising. Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.

And while apps like Snapchat have developed a cult following among younger Millennials, Facebook still retains its title as the most popular social media network, with 72% of adult Internet users and 62% of the entire adult population in the United States signed up to the platform.

By Brian Hughes
socialmediatoday.com

Should My Business Advertise on Facebook?

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How to Incorporate Facebook Live in Your Social Media Marketing

Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect.

Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and clarity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics.

June 17, 2016 Sam Warren
socialmediatoday.com

How to Incorporate Facebook Live in Your Social Media Marketing

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5 New Facebook Live Video Features for Marketers

Are you interested in live video? Want to learn more about Facebook Live?

Facebook Live has expanded its features, providing you with new Facebook marketing opportunities.

In this article you’ll discover what Facebook marketers need to know about the newest Facebook Live video features.

5 New Facebook Live Video Features for Marketers

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