Honeyweb Blog / Customers’ Unmet Needs
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Discovering Your Customers’ Unmet Needs: A Hanukkah Story
This is the time of year we, as human beings, tend to be most acutely focused on discovering and fulfilling the unmet needs of those around us.
What gift can I get my daughter? What charity needs help? And what can I do differently in the coming year?
Here’s a holiday example to illustrate my point — finding and serving an unmet need is so powerful, it can make a really bad song extremely popular.
By Daniel Burstein
targetmarketingmag.com
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