Honeyweb Blog / Core Of Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Value Sequencing Decider Graphic
What do your customers need to know, and when do they need to know it?
Expressing value is the core of marketing. But you shouldn’t express the same value messages at every point of the customer journey or to every customer.
Different people need to understand different elements of your product or service’s value at different points.
By Daniel Burstein
marketingexperiments.com
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