Honeyweb Blog / Causation In Seo
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How to Avoid Mistaking Correlation for Causation in SEO
There are a lot of SEO studies out there, but not all of them are made equal.
Every so often the SEO community will erupt into an uproar at the publication of a new ranking factors study.
Here's how to decide if X is really affected by Y, or merely a coincidence.
By Helen Pollitt
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