Honeyweb Blog / Brand Lift
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
YouTube Adds New Ad Extensions, Improved ‘Brand Lift’ Metrics
YouTube has announced some new ad tools which are designed to provide more capacity to improve response and measure ad performance.
The first addition is an expansion of YouTube's ad 'extensions' tools, which will provide new ways to share expanded context info within your YouTube ads.
Soon you’ll be able to make your video ads more actionable with a greater variety of ad extensions.
By Andrew Hutchinson
socialmediatoday.com
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