Honeyweb Blog / Baskerville Experiment
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The Baskerville Experiment: Font And Its Influence On Our Perception Of Truth
Can we separate the form of the writing from its content? — Errol Morris
In the spring of 1980, Academy Award-winning documentarian Errol Morris (“The Thin Blue Line,” “The Fog of War”) first encountered philosopher Saul Kripke’s seminal book, Naming and Necessity.
More specifically, Morris was consumed with the idea that typeface itself might have an innate power to influence our fundamental perception of truth.
By Ken Bowen
marketingexperiments.com
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