Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
To Grow Your Business, Stop Focusing so Much on Leads
If you’re looking to increase revenue, one solution is obvious: Get more customers.
That was Nate Shaw’s initial strategy in 2010, when he opened Brooklyn Music Factory, a school that teaches music through games and group jams. To expand the school beyond the 60 families he’d been teaching privately, he poured himself into plastering flyers across the neighborhood and perfecting his pitch to close a sale.
“It was all about, ‘How do I get more and more and more leads?’” he said.

3 Tools That Speed Influencer Outreach
Are you trying to connect with influencers? Looking for ways to streamline the process?
You can make your influencer outreach more efficient and save yourself time by combining three free tools.
In this article you’ll discover how to automate your influencer outreach with BuzzSumo, Buffer, and Twitter.

How to Pin Your Facebook Carousel Ad as a Page Post
Do you want more organic traffic from Facebook? Have you considered pinning your ads as Facebook page posts?
In this article you’ll discover how to drive organic traffic and conversions by pinning a Facebook carousel ad to your page as a post.

Instagram Opens The Doors And The Advertisers Rush In
Editor of www.which-50.com Andrew Birmingham casts his eye over Instagram as an advertising model and finds it’s low key approach is starting to pay BIG dividends…
The decision by Instagram to open its API to 40 marketing tech companies has paid off handsomely. This company announced this week it would secure more than 200,000 advertisers.

The Advanced Guide to Transactional Emails That Convert
In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” His conclusion was that there is a very big difference between knowing and doing.
Good marketers continue to send unsolicited junk. [Tweet It!]
Transactional emails are the key every good marketer is talking about, but that few are doing something about.

How Do UX Professionals View Conversion Optimization?
It’s always fun to find out what others think about what you do.
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
To find out, I talked to a few dozen UX practitioners. I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.

How to Easily Create Quality Social Media Images
Do you use images to support your social media marketing? Are you looking for an easier way to create strong visual content?
You don’t have to be a designer to create quality images.
In this article I’ll show you how to create a variety of social media images quickly and affordably.

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