Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How the Facebook News Feed Works: Changes Marketers Need to Know
Are you struggling to remain visible in Facebook’s news feed? Wondering how Facebook decides what to show in the news feed?
In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook.
Social Media Visuals: How to Easily Create Visuals Without a Designer
Do you use visuals in your social media? Want tools and tips to help you create images?
To discover how to create great social media visuals when you’re not a designer, I interview Donna Moritz.
Is The End Nigh For The SMH And The Age Print Editions?
There’s been enormous industry speculation that Fairfax may soon stop printing its weekday editions for some time and now its CEO, Greg Hywood, has done little to quash the rumour.
Speaking at the Macquarie Investor conference last Friday in Sydney, Hywood told attendees that the business was looking to print less newspapers and focus more on a 24/7 digital focus.
How to Use Facebook Messenger for Business
Do your customers use Facebook Messenger? Wondering how you can help people find you on Messenger?
Recent updates make it easier for businesses to communicate with customers via Messenger’s private, one-to-one messages.
In this article you’ll discover how to connect and engage with customers using Facebook Messenger.
18 Scarcity Examples That Can Boost Sales
It’s a cultural trope to “want what you can’t have,” but it’s also a principle based in decades of psychological research. That principle, scarcity, is incredibly powerful in marketing, persuasion and conversion optimization (when done right).
The problem is, if you don’t do it right, it’s pretty meaningless (or worse, you trigger a psychological backfiring and hurt sales).
6 UX Mistakes You’re Probably Making (and How to Fix Them)
Have you ever wished for a tap to call button on a mobile site? Or struggled to tap a tiny link? Have you ever wondered what would happen after you clicked a button on a site? Or, worse, wondered what to do next on a site?
If you answered yes to any of those questions, you’ve experienced a UX mistake. They’re more common than most people realize. Why? Perhaps it’s the curse of knowledge, ego or laziness. Whatever it is, it’s paramount that you learn to avoid (or fix) these mistakes.
Because a bad UX means fewer conversions. Undeniably.
8 Tips to Simplify Your Social Media Marketing
Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity?
Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time.
In this article you’ll discover eight tips to help busy social media marketers be more productive.
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