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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Complete Guide to Google’s Mobile Friendly Algorithm

With Google’s mobile search algorithm just around the corner, on April 21st to be exact, it should come as no surprise that this week’s top post revolves around just that.

SEJ contributor Tom Demers has put together a comprehensive explainer of every piece of information that has been gathered leading up to the algorithm launch. 

Is your small business ready for what’s being referred to in SEO circles as “mobilegeddon”? Find out by reading through this 3-part guide. In it you will learn what this algorithm is targeting, and how to ensure your business won’t be impacted when in drops in under two weeks. 

Complete Guide to Google’s Mobile Friendly Algorithm

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How to Set Up Facebook Dynamic Product Ads

Are you familiar with Facebook dynamic product ads?

Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested in.

In this article I’ll share how to set up and best utilize Facebook Dynamic Product ads.

How to Set Up Facebook Dynamic Product Ads

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Facebook: Get the most clicks from your link adverts

Get more clicks on your Facebook Ads by following these best practices.

You can help increase website traffic and sales by making sure your link ads contain the right combination of engaging text and compelling images. Visit our best practices page to learn quick tips on; improving your images, ad text, headlines and more...

Facebook: Get the most clicks from your link adverts

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When Do You Need a Long-Form Sales Page?

How long does your landing page have to be to get prospects to take the long jump toward conversion?

The best landing pages are concise and include just enough copy to make the sale – and not a word more. That’s not to say that, “shorter is better.” Long landing pages definitely have their place.

When Do You Need a Long-Form Sales Page?

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Social Media Tools That Help Optimize Your Time

Do you struggle to keep up with social media tasks? Are you looking for ways to get more done?

Whether you need help maintaining your social accounts, finding content to curate or monitoring competitors, there are ways to simplify these processes.

In this article I’ll share a number of tools to maximize the time you spend on social media.

Social Media Tools That Help Optimize Your Time

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Link Risk Management: Are You Using This Critical SEO Tactic?

Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.

Over the past five years, Penguin is arguably the Google algorithm update that’s had the greatest impact on webmasters. Since Google launched the first Penguin update in April 2012, hundreds of thousands of sites around the world have been penalized and have virtually vanished from the Internet (or at least their traffic has).

Link Risk Management: Are You Using This Critical SEO Tactic?

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Why e-commerce will radically transform in 2018

If you haven't heard of the 1-5-10 revolution, you won't be prepared for what's coming. Discover why e-commerce is about to undergo a dramatic shift.

It's a dramatic shift marketers should be focused on, especially if you work in the digital CPG marketing arena. According to the Grocery Manufacturers Association (GMA) in a collaborative report published late last year, the next three years will bring a huge change in the way consumers purchase packaged goods.

Why e-commerce will radically transform in 2018

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