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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Digital report card showcases challenges and opportunities for South Australia

TWO thirds of South Australian businesses face a “significant’’ change to their operations in the next five years as a result of digital disruption, a report prepared for the State Government says.

Deloitte and the Government, via the Office of the Chief Information Officer, will today release the South Australia: Digital Disruption, Digital Opportunities report, which looks at the impact digital advances will have on the state’s small to medium enterprises.

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Aussie Businesses Need To Be Socially Braver

Social media is the “connective tissue” of a business. It’s not just about how to use Twitter or Facebook it’s about connecting the tangible aspects of a business to the digital space which connects the business to the modern customer.

Social media expert, Nancy Georges sees social media as a tool for progression in business and sees upcoming Social Media Week as a “festival of connectivity” for businesses of all shapes and sizes and their customers.

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5 pieces of content marketing you can create today

Looking to break the marketing equivalent of writer's block? Tap into one of these simple concepts to get your creative juices flowing and create valuable brand content. 

Continually creating new content is vital to keeping a marketing message fresh, elevating search visibility, and perhaps most importantly keeping an audience engaged. Content marketing, the practice of creating (hopefully quality) content for the purpose of building an audience that can then be marketed to, has recently come of age in digital marketing. "Native advertising" seems to be the buzzword of the year. And more marketing managers than ever have realized that finding something interesting to talk about can give brands (especially old or stodgy ones) a renewed voice among consumers.

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10 Conversion Psychology Resources That Will Make You a Smarter Marketer

Smart marketers know that conversion rate optimization is important.

We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better.

It doesn’t have to be a mystery. The beauty of CRO is that it’s grounded in human psychology. Yep, the stuff you learned about in school.

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Majority of Marketers Say ‘More’ to Brand Awareness Efforts

Nearly 56% of marketing professionals worldwide plan to up brand awareness spending

An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just over four in 10 who said they would be spending more on demand generation.

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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.

But simple copy faux pas direct people away from continuing the conversation with you.

In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.

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The Impact of 3D Printing on Retail

Nike is already accelerating design innovation. Amazon has opened a whole new marketplace. Grace Turtle writes that marketers, especially retailers, should be getting ready for half of all homes (in developed economies) to have a 3D printer within a decade.

Among those testing the technology is Amazon, which launched an online store for 3D printed items, allowing customers to personalise jewellery, dolls, wallets, cookie cutters and other objects. Also, Microsoft retails MakerBot 3D printers in 55 stores across the US.

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