Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Making it Easier to Switch Between and Create New Accounts and Profiles on Facebook and Instagram
Today, we’re introducing new features that will make it easier for people on Facebook and Instagram to access,
create and navigate between multiple accounts and profiles.
We know that many people use more than one of our apps to pursue different interests, reach a broader audience or share different aspects of who they are with different groups of people. With that in mind, we’re simplifying the process of creating and switching between accounts and profiles.
By Robert d'Apice
about.fb.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Get Verified on Facebook in 2022 [UPDATED GUIDE]
If you’re an influencer or brand on Facebook, you might know what it’s like to be targeted by scammers who create fake accounts and pretend to be you.
When it happens, you need a way to show your audience that your profile/page is the authentic one.
Enter Facebook’s verification badge.
By Althea Storm
adespresso.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![How to Get Verified on Facebook in 2022 [UPDATED GUIDE]](https://www.honeyweb.com.au/uploads/blog/how-to-get-verified-on-facebook.jpg)
Exchange Of Value, Before The Sale: 3 marketing examples showing how B2C companies got customers to take action
You might say, B2C companies are vastly different from B2B companies because they have a more straightforward conversion goal – get money, get money.
That’s a cringe-y way of saying, B2C companies are just trying to get a sale and don’t have to worry about long and winding funnels that involve lead generation, nurturing, qualification, etc.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates
In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments.
In the process, you’ll learn seven dangers that can hurt your conversion.
Here are some of the most important insights from this class:
- The goal of the CTA is to initiate and complete the exchange of value.
- Beware of allowing the word “free” to signal the meaning “cheap.”
- Strip away vague phrases.
- Emphasize the customer’s gain FIRST.
- Justify difficult asks with powerful (customer-centric) reasons.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketer Vs Machine: We need to train the marketer to train the machine
This is not a FastClass. This is an urgent message. It’s a warning. It’s a discovery.
The pace of innovation is accelerating so fast that it is hard for marketers to keep up.
To illustrate this point, MECLABS Institute recently ran an experiment pitting a human marketer against artificial intelligence (AI) and machine learning (ML) tools in digital advertising.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Announces 5 Changes Coming To Mobile Search
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile.
Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile search bar with features that will help users find more relevant results.
By Matt G. Southern
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers
LinkedIn has outlined its latest batch of updates for Company Pages,
most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.
First off, LinkedIn’s making its new post templates available to all company pages.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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