Honeyweb Blog / Tv Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Transforming TV Advertising For An Online World
Yes, television still plays a major role in advertising. We don’t need to tell you that TV ads do an outstanding job in capturing the attention of consumers, and that market research over the years have shown that audiences perceive TV ads as highly credible, and pay more attention to ads on TV.
But at the same time, consumers have changed their behaviour, moving in droves over to portable devices. Consider the following:
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