Honeyweb Blog / Subliminal Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Does Subliminal Advertising Actually Work?
The BBC devised its own experiment to see whether subliminal advertising actually works.
On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press conference.
James Vicary astonished the assembled reporters by announcing that he’d repeatedly flashed the slogans “Drink Coca-Cola” and “Eat popcorn” throughout a movie, too fast for conscious perception. As a result, he claimed, sales of popcorn had risen 18.1% – and Coke by 57.7%. This, he declared, was “subliminal advertising”.
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