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Honeyweb Blog / Social Media Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Top 10 Benefits Of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

The Top 10 Benefits Of Social Media Marketing

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The next great evolution of social media marketing

Real-time social listening with a response time of seconds

The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social marketing is that life moves too rapidly to simply be responding to consumers or events in hours or days. Within seconds of a consumer tweeting to you, they could have already have lost interest in the subject matter. Within minutes of a major world event, the social community moves on. The world attention span operates in seconds and minutes -- not hours and days -- which is why brands need to develop a structure that allows them to interact in real-time with fans and followers. Social listening tools are on fire right now. Brands that scour the web and social networks for conversation, detractors, fans, and influencers will remain relevant. Companies that use social for strict customer service and wholesale marketing will fade away. Today, online engagement doesn't just mean responding to a customer at some point: it means responding quickly, appropriately, and actually making an impact on the social user.

The next great evolution of social media marketing

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How to Speed Up Your Social Media Content Production

Are you spending too much time posting content to social media and not enough time engaging? Do you want an effective strategy for creating social media content quickly?

By creating and scheduling content in batches, you’ll be able to make more efficient use of your time on social media.

In this article you’ll discover an easy way to create social media updates in batches so you have more time for live engagement.

How to Speed Up Your Social Media Content Production

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Social Customer Service: How to Care for Customers With Social Media

Does your business have a social customer service plan? Want to step up your customer service on social media?

To discover how to improve your social customer care, I interview Dan Gingiss.

Social Customer Service: How to Care for Customers With Social Media

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5 Trends That Will Change How Companies Use Social Media In 2016

Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business.

There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Nine out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those are reporting seeing increased exposure as a result, and more than half say their social media efforts are boosting sales.
 

5 Trends That Will Change How Companies Use Social Media In 2016

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How to Post Curated Content Across Multiple Social Platforms

Do you manage several social media accounts? Are you having trouble keeping them all active with fresh content?

Content curation plays a key role in keeping your social profiles and pages active, and your audience satisfied.

In this post I’ll show you how to quickly and efficiently post curated content across all of your social networks using Sendible with Feedly and Zapier.

How to Post Curated Content Across Multiple Social Platforms

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What Is the Real Cost of Social? [INFOGRAPHIC]

There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.

An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.

What Is the Real Cost of Social? [INFOGRAPHIC]

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