Honeyweb Blog / Rugby World Cup
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Learn A Thing Or Two About Social Marketing From The Rugby World Cup
As well as being a hard-hitting sport on the ground, the latest Rugby World Cup has proved it’s also a hard-hitting sport on social media as well. Here social media marketing platform Hootsuite shows six lessons that can be learnt from the game.
Is there any sport more social than Rugby? It is widely regarded as one of the toughest games on the planet and its high-speed, hard-hitting nature earned it the moniker of “a hooligan’s sport played by gentlemen”. But rugby also offers one of the most fun-loving, welcoming atmospheres on the global sports landscape and social media is playing a growing part in the sport’s success. With the 2015 Rugby World Cup in full swing, we look at some social media campaigns and marketing lessons from #RWC2015, the six-week celebration of all things rugby.
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