Honeyweb Blog / Conversion Psychology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Lies Your Designer Told You (or Data vs Design)
Designers versus data more than ever deserves its place in the pantheon of great conflicts.
Android vs. iOS, Social Media Marketing vs. Results, Athens vs. Sparta, the Doctor vs. Daleks, Auburn vs. Alabama, and Fox News vs. reality. We make this out to be some great collision of disciplines when in fact they are not opposites and they can and should work together.
10 Conversion Psychology Resources That Will Make You a Smarter Marketer
Smart marketers know that conversion rate optimization is important.
We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better.
It doesn’t have to be a mystery. The beauty of CRO is that it’s grounded in human psychology. Yep, the stuff you learned about in school.
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"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn
