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Social Media Marketing: 24 Things You Should and Should Not Do [Infographic]

When done effectively, social media marketing can greatly expand a company's exposure to its intended demographic and stimulate substantial two-way conversation with that group. As a result, your social media marketing efforts require a methodical approach. 

While this list may appear simplistic at first glance, it actually contains some very useful insights and fundamentals that even the most seasoned marketers can benefit from a refresher on. If you follow these rules, your social media marketing will have the greatest possible effect and success. There are many things to think about, from building a solid brand identity to crafting an effective content strategy that speaks to your audience.

All those who want to improve their social media marketing efforts would do well to examine these best practises in greater detail. Doing so can help you learn how to increase activity and engagement on your social media profiles, which will in turn help you reach your marketing objectives. Look at the infographic down below to get a feel for the vast possibilities that social media marketing presents.

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