Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Endorses ‘Honest Ads Act’, Along with Facebook
While Mark Zuckerberg was facing questions from politicians, Twitter announced that it’s endorsing the Honest Ads Act, which is seen as a major stepping stone for the bill.
What does that mean?
The Honest Ads Act was introduced last October, and it basically sets out specific transparency requirements for social media platforms, websites and ad networks which see more than 50 million unique visitors a month.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
What Instagram’s Altered Algorithm Really Means for Brands
Instagram has finally heeded years of user complaints, sort of.
Posts on Instagram will now appear in more of a chronological order.
In a March 22 blog post on the Instagram Press site, the company explained that “we’re…making changes to ensure that newer posts are more likely to appear first in the feed.”
By Hayley Jennings
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Importance of Dark Social Is Rising - Here Are Some Tips on How to Track It
Can you remember the last few posts you shared with your friends?
Did you systematically tweet them one-by-one, or post them as Facebook updates?
Let me guess - instead, you shared them with someone particular via message, or in one of the WhatsApp groups you belong to. As digitally inclined as you are, it’s okay if you don’t want your social sphere to know every.
By Julie Hong
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Do’s and Don’ts of Social Media for Job Hunters [Infographic]
Imagine a time without social media.
Some would argue that would be a perfect world, while others would miss being connected to friends, family, as well as being able to stay on top of the most current news stories as they happen.
According to We Are Social, the number of worldwide internet users is more than 3.8 billion, while the number of active social media users is over 2.7 billion, and this is only expected to grow.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Do’s and Don’ts of Social Media for Job Hunters [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_524862793.jpg)
3 Reason Why You Should Focus on Referral Marketing in 2018
It’s that time of year when marketers take a look back at the performance of their marketing activity.
What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return?
Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets you’ll either need to make existing channels work harder or implement new activity.
By Angela Southall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
LinkedIn Expands Lead Gen Forms to Sponsored InMail and Dynamic Ads
LinkedIn added ‘Lead Gen Forms’, a new ad offering which enables advertisers to more easily collect information from users, with the data auto-populated based on their LinkedIn profile.
The lead gen option has proven to be both popular and effective - according to LinkedIn:
Marketers have seen strong campaign performance with Lead Gen Forms, reducing their average cost per lead by more than 20%.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Top Social Media Trends That Will Take Over 2018 [Infographic]
As we accelerate towards the end of the year, the season of predictions is almost upon us.
You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.
And while no one ever gets these 100% right, it is possible to look at the latest trends - based on usage data - in order to make an informed estimation of what to expect.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Top Social Media Trends That Will Take Over 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_457802464.jpg)
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